On completion of formality examination, search of the mark is done as against existing or pending registered marks or design to meet the following criteria:
New/original: the design applied for should not be similar or identical to existing designs; it should be the original design from the author or owner.
Distinctive- the mark applied for should not be similar or identical to existing marks.
Non-descriptive – the mark applied for must not describe its functionality.
Non-Generic- the mark applied for must be of generic element to a particular filed or subject matters.